What Level is Your Candle Business?
By John Mignano
If you want to take your candle business to the next level, have a read of this check list and see if you have made it past the crucial sticking point. If not, you know, you will know what to do next to get results!
Level 1: You have absolutely no idea how to make money selling candles, in fact you are so skeptical you think it cannot really be done.
Level 2: Curious, you start to search ‘make money’ and you cannot believe how much info is out there. Maybe there is something in this make money selling candles after all.
Level 3: You buy your first ‘make money’ candle business manual and are devastated when you cannot understand a thing the person is talking about, so you need to learn more of the basics.
Level 4: In order to learn more you need to breakdown individual elements of business down and you find that most of your research involves signing up for more newsletters and offers, browsing forums and searching Google.
You end up buying a few more products that promise easy riches.
Level 5: Wow, you realise this is harder than you thought. The last product I bought said this would be easy but it is not.
Just maybe the next product will help me. All the time you keep learning but you never really do anything with the information.
STOP! If you are at this level you are going nowhere, you need to make it to level 6 fast as at the moment you are just bouncing between levels 4-5…
Level 6: Luckily you have been on the ‘Candle Making Secrets’ mailing list and this made you realise that you simply must be creating your own candles and targeting the right audience to generate income and building your customer list.
Now, you take action and you suddenly find it is actually not that difficult once you get going.
Level 7: Wow, people are buying your candles, people are telling other people about why they should be buying your candles. You cannot believe how many people are signing up for your mailing list.
Level 8: You repeat levels 6 and 7 (sure beats being stuck at levels 4 and 5) and find you make even more money from your candle business than you even imagined at first. You ask yourself is it really as easy as this?
Level 9: You realise that you “get it” and continue making candles, keep building your customer list and keep providing value to your subscribers.
Nothing too drastic, just more lifestyle rewards with continued success and you are almost set. You can taste the good life!
Level 10: You now start to live the life you dreamed of, you have more time to spend doing what you love most, living life and spending time with your loved ones. You go about life with confidence, work when you want and do the hours that suit you.
Your friends who doubted you cannot believe what you have achieved, but at the same time they cannot believe they can do it, this is because they are still at level one. You took action and created your own luck.
You left level one a long time ago.
Never ever forget that the real money is made in creating your own unique candles with better customer service. Do not let anybody tell you otherwise…
John Mignano is publisher of Candle Making Secrets and newsletter The Magic Formula of Candle Making Crafts. He is a self-taught candle maker enthusiast. He is the author of the Candle Business Guide. For more information go to the website: http://candlemakingsecrets.org/
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